18 November 2012 ~ 10 Comments

The Art of the One Page Business Plan

I would like to personally help you to create a one-page business plan that will position your non-profit or for-profit organization for tremendous growth. Send an email to andrew@smallbusinesscamp.com for more information on this limited-time offer.

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Attend the FREE< Secrets to Business Success Seminar

(In-Person or Via Conference Call)

Monday, November 19, 2012 from 6:00 PM to 8:00 PM

National Action Network

106 West 145th StreetNew York, NY 10039

RSVP: http://harlembizsecrets.eventbrite.com/

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I know that most people are familiar with 30 page business plans that take weeks to complete. Are you open to utilizing a one-page plan to capture the attention of potential team members and investors? I have used this format to raise millions of dollars and I hope you discover the power in brevity and begin to place your best ideas into a one-page format.

Now, you may be thinking … Andrew, did anyone ever write you a check based on a one-page plan? Well, the answer is a resounding – NO!

Then, why write a one-page plan?

The one-page plan is actually a conversation starter. It’s a quick way for you to present your value proposition, listen for objections and fine-tune your idea based on feedback. The actual process that I have experienced, as well as my clients, is that a one-page plan then leads to a 20-page proposal that gets funded.

Why spend time writing in a vacuum. A one-pager is an easy way for you to share an idea and then subsequently expand the idea based on direction from an interested investor.

Forgive me for repeating this again. It pains me to see people spend months on a project when a one-pager to the right person can save you time and money.

Why spend the time writing in a vacuum. A one-pager is an easy way for you to share an idea and then subsequently expand the idea based on direction from an interested investor.

Be wary of the person who keeps asking for more information but never had the power or desire to invest in your project. The one-pager will force the person to fairly quickly share their level of interest.

The page should contain the following: 

> Your contact information

> “Bold” headings to indicate sections

> At least 12-point type

> Lots of white space

> Statistics that prove your point

Here is an overview of key sections:

TITLE
Select a title that grabs the reader’s attention and speaks to a benefit, customer pain or strategic relationship that you developed.

Concept:
Explain the idea listed in your title in a few sentences. Remember to mention any significant accomplishments to date.

Customer:
Describe who you plan to target. List different target markets if you have several audiences.

Market:
Provide an overview of the size of the market and any trends that will impact the business

Financials:
Share the profit margins and valuations of companies in your industry. Include key expenses as a percentage of revenue and number of years to profitability.

Milestones:
Offer a timetable of three to five critical next steps

Team Members:
List the names with a one-sentence bio of strategic roles in your organization.

Investment:
Request a dollar amount and the suggested type of financing

Use of Funds:
Outline a general breakdown of how the funds will be utilized

You just read the key elements of any plan. Be open to making any modifications based on your industry.

Let’s get started today writing that one-page business plan. Remember that the two best times to plant a tree is 20 years ago and TODAY!

Expect the Best,

Andrew Morrison
Small Business Camp

P.S. If you need strategic advice on how to draft and present your business concepts, just send an email to andrew@smallbusinesscamp.com to hear about my special offer. I’m here to serve!

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