31 October 2011 ~ 0 Comments

Attracting Sponsorship Dollars

I hope you can attend our next Wisdom Wednesday program in-person or via the telephone.

Register at http://wisdomwednesdays.eventbrite.com/

Join us and learn how to attract sponsors for your next event or non-profit.

Topic: Attracting Sponsorship Dollars
Date: Wednesday, November 2nd
Time: 6:30pm-7:30pm EST
Telephone: Register at http://wisdomwednesdays.eventbrite.com/ to obtain the dial-in number
In-person: The City College of New York
Shephard Hall, Room 2
Convent Avenue and 140th Street

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Saturday, November 12th (9am-5pm)
Successful Small Business Development
An intensive all-day event that allows you to walk-in with just an idea and leave with a winner’s mindset and marketing strategies to grow a for-profit or non-profit organization. Spend the day creating a money-making website, attention generating press release, business plan and sales proposals. Attend online or in-person. $249.
http://www1.ccny.cuny.edu/prospective/ace/courses/Professional-Development.cfm
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Here’s a great article about sponsorship by Thomas King at http://ezinearticles.com/?expert=Thomas_King

“Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis
Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation
No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity
2. A detailed overview of tour routing, markets and venues
3. An overview of what type of public relations and media
support you expect to have and how the sponsor will be included
4. Your audience and demographic profile
5. Tour partnership deliverables or what the sponsor will receive for their investment
6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.”

by Thomas King (Article Source: http://EzineArticles.com/10503)

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UPCOMING EVENT
Tuesday, Wednesday, Thursday, 6:30pm – 8:30pm
November 15, 16, and 17, 2011
Control Your Stress
Research shows that the inability to manage stress can cause major health problems. If you are feeling overwhelmed – learn your stress triggers and how to apply progressive relaxation. Peace and calm await you! Facilitator – Andrew Morrison, Founder of the Small Business Camp-an entrepreneurial training, coaching and marketing firm. Morrison built a multi-million dollar marketing company, and learned to manage stress utilizing methods he will share in this course.
3 Sessions; 6 Hours total
BC704-1TWHE $99
http://www1.ccny.cuny.edu/prospective/ace/courses/Professional-Development.cfm

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