12 May 2011 ~ 0 Comments

Gaining Retainer Clients

If your bills are monthly then you need a business model that generates revenue on a predictable monthly basis. A friend on Facebook recently raised the question, “How do I convince my clients to pay me on a retainer?”

I was able to use www.cinchcast.com to quickly record my answer. (For those of you who don’t enjoy the writing process, I suggest that you use www.cinchcast.com as well)

You can hear my thoughts at

The key points I stressed include:
– Focus on bigger companies
– Select a critical service that you can add value
– Position yourself as a lower-cost alternative to hiring a full-time staff
– Show a 50% cost-savings
– Once you begin an assignment, seek to add other services

What’s been your experience in obtaining retainer clients? Make a list of your best prospects and start making those phone calls!

Expect the Best,

Andrew Morrison
Small Business Camp

P.S. Big favor if you could share the following events with your database.

Growing Any Business Idea in 16 Weeks
with Andrew Morrison, President of Small Business Camp
Via Conference Call or In-Person

Date: Monday, May 16th

Time: 7-8pm

Cost: FREE>

Attend In-person or on the telephone

Location: Hue-Man BookStore
2319 8th Avenue
New York, NY 10027

Register: http://sbcharlem.eventbrite.com/

You can learn how to:
– Generate sales online
– Jumpstart your non-profit idea
– Write a book in a weekend
– Attract a team with no money
– Create a 2-page document for investors
– Maintain a winner’s mindset
– Manage your time for maximum results

Speaker: Andrew Morrison is the President of Small Business Camp. The
company provides high-impact marketing strategies for entrepreneurs,
executives and non-profit leaders. Andrew has trained thousands of
entrepreneurs from Hawaii to Nigeria and appeared on Oprah.

Register:http://sbcharlem.eventbrite.com/

– – – – – – – – – –

WRITE Your Book in 12 Hours
http://12hrbook.eventbrite.com/
Spend a day with a community of individuals who are committed to
writing a book in a day! Imagine creating a small 20 to 48 page book
that brands your brilliance. Just call-in during the day to receive
the education and motivation to become a self-published author.

The book is the NEW business card! It does NOT have to be a 300-page book.

A book will help you to:
– Establish your expertise
– Close more deals
– Build a database
– Get featured in the media

Join this 12-hour intensive on-line session that allows you to focus
on researching, writing and editing your book. Every 3 hours, there
will be a 40-minute conference call to provide further direction and
inspiration.

REGISTER: http://12hrbook.eventbrite.com/

BONUS: Write Your Book Home Study Course (8 audio CDs) Comprehensive
overview of everything you need to self-publish your book. ($147
value)

Session A: Tuesday, May 17th from 10am until 10pm EST
Session B: Saturday, May 21st from 10am until 10pm EST

BONUS: I’m hosting a reception for authors on Friday, June 10th at the
PowerNetworking Conference. Let’s get your book ready to be displayed
at this event. http://www.frasernetpnc.com/

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