Testimonials Are Critical
Are you really as good as you think you are? Well, who thinks so other than you?
When you’re talking to someone about how you can help their organization, they actually don’t believe you! They are waiting to hear or read how you helped others. That’s why testimonials are CRITICAL to attracting and retaining your clients. Begin today to ask your past clients to describe the problem you solved and the positive outcomes.
Place these testimonials everywhere – on your website, business cards, brochures and etc. Here’s an example of a great testimonial that I received:
“Andrew Morrison is an outstanding business strategist. He offered a simple idea that resulted in thousands of dollars of press and new clients. I recommend him for the entrepreneur interested in learning how to think outside the box and get results.” -Lisa Nicole Bell, Author, Media Personality, Filmmaker, CEO of Inspired Life Media Group (http://www.lisanicolebell.com/)
Notice how Lisa mentioned that I gave her a simple idea that made money! The testimonials that you gather also need to be results-oriented. The key is to have someone from your target audience describe how you helped them solve a problem that you want others to pay for.
I plan to take my own advice and use this post to compile more testimonials.
ATTENTION PAST CLIENTS: If I have helped you in anyway to make money, save money or just live a more satisfying life, PLEASE post a comment at the end of this blog. Remember to include your website.
If you have something bad to say about me …. keep it to yourself (smile)!
